From a local event to a global platform that annually presents all the latest and cutting-edge trends in
THE FIRST EDCRUNCH
In 2011, Stanford launched Coursera and this led us to think that online education has a big future.
Nurlan Kiyasov, Commercial Director at NUST MISIS teams with partners from other universities to persistently promote the idea of establishing a Russian educational platform that will host online courses in the basic disciplines studied at Russian universities. Back then, none saw the problem and the need for such a platform since universities have been teaching for ages and will continue to do so. This is how EdCrunch was founded in 2014 — to vividly demonstrate to the government officials how much we are falling behind from other countries that are already on the way to introducing new technologies into the educational sector.
EdCrunch conferences — to vividly demonstrate how much we are falling behind.
IT WAS A GREAT CHALLENGE
As it was our first attempt to organize a huge event, many things were new to us: how to arrange visa support for speakers, how to rent equipment during a peak season of events and how to bring all the participants together. That first time the budget was scarce and we had to make choices all the way through: make ads, print banners, get fancy furniture or bring one more speaker.
at NUST MISIS venue
Chairman of the Skolkovo Foundation,
Former Deputy Prime Minister of the
WE MADE IT
Eventually, we arranged a huge meeting with all the management, invited speakers, including the Deputy Prime Minister of
the Government of the Russian Federation. Daphne Koller from Coursera, founders of Iversit, OpenLearning and Australia
joined the meeting online.
At the meeting, Daphne mentioned 10% of Coursera students were from Russia. That was a mind-blowing number for all those present. The ministers got jealous, startup CEOs envied, and Nurlan simply heaved a sigh of relief. Something was definite — it was time to start promoting e-learning in Russia. That was how the 1st EdCrunch convinced our management and began preparing for the launch of a Russian e-learning platform.
THE 2ND EDCRUNCH:
LAUNCHING A NATIONAL
OPEN E-LEARNING PLATFORM
The idea to create OpenEdu, an e-learning platform, originated from NUST MISIS during the 1st EdCrunch conference and received support from 7 leading universities. Consequently, we requested assistance from the Ministry of Education of the Russian Federation.
The key aim of the entire project: update the content of the curriculum to make it more flexible and timely.
OpenEdu platform owing to EdCrunch
Executives from 8 leading universities sign a memorandum and launch the OpenEdu platform.
September 14, 2020
500courses were available
on OpenEdu in the beginning
of 2020 lockdown
THE 3RD EDCRUNCH
AND 3 NEW TRACKS
Pre-school education. The conference began attracting those who were engaged in early learning: representatives of private kindergartens, hobby groups, and child development centers.
Classroom design and architecture. Projects for new innovative schools in Russia were initiated — Letovo, Horoshkola and the New School. "What should a modern school look like?" the key question we managed to answer together with our prominent experts from all over the world.
Billionaires, statesmen and enthusiasts are building schools in Russia. These schools are equipped with media centers and video studios, classrooms have sofas and poufs. In classes students can study in a standing or even lying position.
Corporate education. Heads of corporate universities from MTS, Sberbank, Rostec and other corporations, who integrate ongoing training programs for their staff, were brought together in one place.
Captivating speeches, open discussions and workshops by leading international companies enabled participants to fully immerse into innovative corporate education agenda.
THE 4TH EDCRUNCH:
RELOCATION, EXHIBITION AND GRAND COLLAPSE
At the World Trade Center we had 11 halls operating simultaneously. Each hall had a speaker covering a variety of topics to fit any taste: from school and university to business in education.
free tickets were given to schools and universities after relocating to a larger venue.
Exhibition Build Up
At the EdCrunch Expo 2017 the attendees met with the suppliers and integrators of educational solutions, found partners and signed contracts.
Grand collapse. What went wrong
Two months before the conference, the key manager
responsible for 50% of the project scope left.And a million more questions with answers hard to find.
Face of the manager who took over
A day before the event, Nurlan Kiyasov, founder of the conference, asked to change the entire navigation system on the site since it was quite challenging even for the staff to follow directions at such a huge venue with complex floor plans. The staff spent all night re-designing navigation plates. Early in the morning, they rushed to a printing office and spent the rest of the time before the conference re-installing new plates.
We knew the underground passes of the World Trade Center quite poorly. As a result, we got lost in there together with Arkadiy Dvorkovich, Igor Rybakov and Andrey Fursenko. Out of his 20-minute speech, Arkadiy spent 10 minutes roaming through the catacombs.
How you can get on stage
How we got on stage
Either due to the fact that the navigation system was not ideal,
or we did not get enough sleep.
The speaker, who was supposed to deliver the closing speech, had a flight delay.
Our backup plan — find a new one.
Eleven more emergencies made us feel like Gagarin in space.
Launched a priority project "Modern Digital Educational Environment in the Russian Federation"
The project made it possible to start a “one-stop” service and move on to individual learning paths.
THE 5TH EDCRUNCH:
WORKSHOPS AND EDTECH TRACK
To save ourselves the embarrassment of the previous event, we decided to change the conference management structure. Now, the key backstage figures were those who had joined us at the dawn of the conference. Over the past 5 years, we managed to grow specialists who knew the conference inside-out and were able to undertake more sensitive parts of the project. For instance, the producer responsible for opening was now in charge of the whole entertainment program of the event.
Workshop by Maria Stashenko, Founder of Wonderfull Lab.
The attendees learnt to create educational programs based on Design thinking approach.
THE 6TH EDCRUNCH:
BEST OF THE BEST SPEAKERS, GESA, SPECTACULAR SHOW
EdCrunch 2019 gathered all the top speakers we were unsuccessfully bombarding for many years.
Founder and CEO of Minerva Project
Founder and CEO of O’Reilly Media, Inc.
Author of the Finnish education system, author of the best-selling book “Finnish Lessons 2.0”, Professor at Harvard University and University of New South Wales in Sydney
Founder of the Center for Curriculum Redesign at Harvard’s Graduate School of Education, author of «Four-Dimensional Education»
Redesigned the agenda,
added show and reality elements
At the opening session, the speakers formed three teams: "Government" , "University of the Future", and "Business" .The invited guests to bombard the teams with tricky questions and the teams tried to shoot off.
"I want to be a businessman. Why do I need to go to school?" — asked a 10-year-old boy.
Showed a performance about education of the future. The main character was an ordinary teacher who had the same fears and concerns as his fellow colleagues emphasised how to be helpful when you can Google anything? What interests does phygital have?
Invited a famous Russian standup comic Dmitriy Romanov
I try to educate myself with books, read a lot and self-educate. The last book I read was “Think Like a Billionaire”. Later I came across another book “Think Like a Millionaire”. I thought to myself: I don’t want to go down to millionaires level as I am already thinking like a billionaire.
At EdCrunch we strive to make everything around education. If there is a poster, then it should have our speakers’ quotes. A company banner should include a fun fact, not just a corporate pattern with logos.
Battle: Barbara Oakley vs.
One subject. Two scientists and two opposite visions. They met for the first time on stage and found no reason to argue!
The 7th EdCrunch: Using plan "P" meaning "Pandemic"
After Coronavirus moved the entire education system to distance learning, we decided to hold the conference online — EdCrunch on Demand was our largest project in seven years.
at EdCrunch on Demand
In September, it became clear that the online format had its own specifics and installing a camera that streams live performances would not save us.
"To keep the attendees engaged we had to set up our own Netflix with supporting infrastructure, entertaining shows, and elements of gamification".
Eventually, we turned the halls into full-fledged studios, thought out various plans for speakers and interactive activities for a dynamic stream, hired a film crew of 100 people and developed the online platform EdCrunch on Demand with LMS and social networking functions.
Not only can the platform match sessions to user interests, it allows you to create your own routes of participation in sessions and communicate with other users in private and public chats. Special mention should be made of the opportunity to review the recordings of favorited speeches for a year after the conference.
Keynote Speakers of EdCrunch on Demand
Robert Morris Sapolsky
World-renowned neuro-endocrinologist and professor of biology, neurology, and neurosurgery at Stanford University
Founder of Khan Academy, a free online educational platform that offers a wide range of educational videos
Co-founder of EdSurge and "Rock Star of Education"
Journalist, interviewer, author and host of the YouTube channel "A pogovorit?" ("A Talk?")
Science journalist, laureate of the Enlightener Prize, and author of three bestselling books on irrational human behavior
Family psychologist, educator, publicist and author of books for parents, founder of the Institute for Family Development (IRSU)
Culturologist, art historian, violinist, member of the Slavic Academy of Literature and Art, author of books on art including "The Secrets of Geniuses", TV and radio presenter, author of 56 films on world culture
Educator, founder and director of the Institute of Non-Formal Education INO and Apelsin School for unorthodox education
Gamification on the platform
Minerva Schools Innovation University student Viktor Perminov won an MBA course at Moscow School of Management Skolkovo for being the most active on EdCrunch on Demand online platform.
According to Victor, he signed up on EdCrunch on Demand because he wanted to learn about innovative educational projects, and find like-minded people to work together, and transform world education in the University of Students project, but then he got involved in the game mechanics.
"Honestly, winning at all costs was not my goal. In the very beginning, all I did was meet new people and actively participate. So, when the first achievements arrived, I thought, while I am at it, why not try going for the prizes.
But, the main award was a complete surprise to me! Frankly speaking though, it was incredibly satisfying to hear them say I was the winner".
The online platform in numbers
30 628achievement badges earned by users for their activity
49 313messages written
in group chats
6 664personal messages sent
by users via embedded messenger
But the most valuable thing is that we all managed to be on the same page together to feel the overall vibe and support even at a distance!