It gets harder and harder in the modern world to decide what you want to do in life, in what format to get it and how exactly you want to learn, read, play, watch or listen. Cinema, publishing, media - have already been adjusted to compete for user attention with social media and gaming industries. The key here is to create experiences and engage user, student or any person. New genres are speaking the language of new generation and appeal to their information perception: a more dynamic plot and visuals, compact content and real-life stories. It feels like we need adjustment everywhere. Yet the story is different with education as it changes slower. Frequently we face misunderstanding and unwillingness to adapt the pace and teaching methods but it has to be done. Directors, writers and TV hosts from infotainment will join the session to share their insights on Edutainment formula, how information delivery methods are to be changed and what practices from other industries shall be adopted.