Candidate-driven market replaced employer-driven market - companies are fiercely competing for IT candidates offering them best conditions possible at the interview stage. Meantime the demand for entrepreneurial teachers at universities is steadily rising, yet they hardly ever stay long working there. During our session we will work on a complex case together with education and HR experts. How universities can attract sought-after specialists to be their entrepreneurial teachers? How to build up a client-focused service around teachers? And can university offer to this kind of specialists?