Lifelong learning, educational strategies as part of corporate culture, extensive use of different formats - this is part of agenda for many specialist in the corporate training sector. It is obvious that without the support of the key company figure education will always be treated secondary, and will just have a service function. And what is worse - it will face resistance from the management as it is a waste of working time. Join our discussion with the CEOs that made education an integral part of corporate culture. The participants of the session will talk about how they study themselves and why it is important and if they are willing to invest not only money but time in staff development and who is in charge of education in their companies. Learn what is similar between corporate culture, education and business strategy and how corporate training attracts talents to the company. Also, find out about their role models and what business school and companies they look up to. Finally, get the answer to the major questions - how the head of L&D can interest and involve CEO.