15 November, 16:00 - 16:50
Kazakhstan Hotel, Altyn Emel
  • EdTech
Case session
Channel 9
Go global: how to enter a foreign market and avoid failure

Foreign expansion is often stymied because the mindset of citizens in different regions can diverge dramatically. What works in one country may not work in another. Players share their successful and unsuccessful case studies on everything you need to know about going export, including how to adapt content and set a pricing policy.

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