Online bachelor’s and master’s programmes are entering the market and changing the concept of higher education. Many EdTech programmes are being launched in partnership with universities, allowing students to study online and attend lectures offline. Such programmes are often more expensive, but they give students the opportunity to receive an education from top universities without having to move to capital cities. This format is advantageous for both EdTech and universities, although its novelty poses a number of challenges for the partners. At the roundtable, organizers of online higher education will discuss the best ways to establish effective cooperation with universities and the challenges that still need to be addressed.