23 November, 17:00 - 17:50
Novotel Almaty, Calipso  B
  • EdTech
Case session
Channel 9
Research and New Product Launch in the EdTech Market

Occasionally reliance on intuition when entering a new market or launching a product may cost you a fortune: budget gap, failed business, team burnout and the fear of anything new. Even a little research or hypothesis testing can help to avoid these problems. Based on the experience of three companies we are going to look at both successful and unsuccessful product launch cases and unfold the role of research in all this.

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23 November, 11:00 - 11:25
Palace of the Republic, Concert Hall
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