From the beginning of time universities have contributed to providing fundamental knowledge and determined the future path of students. Today due to the rapid technological advances and changing market demands university education no longer guarantees a stable job. At the same time, short educational programs from EdTech companies are enough to prepare them for a new profession in a short time. Join the session and try to find out whether it is possible to combine academic education and professional development in a university program. Learn how to improve the competitiveness of graduates and how the collaboration between universities and business can look like.