A crucial part of the student experience is gained from digital technologies that are now being implemented by educational institutions. This trend enables to study user behaviour deeper: find out how a student, applicant or graduate interacts with the university, what he or she needs and what difficulties faces. Many universities are developing their own digital transformation strategy, but the role of UX in their models is different. Join the session and learn about emerging UX services in various educational institutions as part of their strategies. Find out how data can qualitatively boost the development of the university.